About the event

The Latin American Association of Service Exporters is pleased to invite you to the V Annual Convention: "Global Services: Latin America in the race for talent" to be held on August 6th and 7th in Guatemala City, Guatemala.

Organized jointly by ALES, IDB, The Guatemalan Ministry of Economy and Invest in Guatemala; a remarkable event for boosting Latin America’s positioning in International Trade in Services.

It will be a unique opportunity to take a look at the latest trends, as well as to identify business and investment opportunities in the services sector and network with top CEOs and international leaders.

It is expected that more than 300 service companies from the region and stakeholders from United States and Europe attend, as well as delegates from 16 countries, Trade and Investment Promotion Organizations and Chambers of Commerce.


This year Ales will host over 25 speakers, including latin america’s leading founders, investors, CEOs, inventors and thinkers.

Alexander Mora

Minister of Foreign Trade, Costa Rica

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Fabienne Fortanier

Head of Trade Statistics, OCDE, France

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Francisco González Díaz

Director at Promexico, Mexico

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Kevin Parikh

CEO & Senior Partner, Avasant, USA

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Roy G. Conlee

SVP, Chief Innovation Officer for Xerox, USA

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Jon Grande

Chair at International Game Developers Association, USA

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Carlos Callegari

MD for International Initiatives at CAMLS, USA

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Manuel Gordo Juliá

CEO, Allied Global, Guatemala

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Luciano Ciravegna

Associate Professor, University of London, England

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Alejandro Corpeño

Co-Founder at Icoms Technologies, USA

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Francisco Leiva

Producer, Behaviour, Chile

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Ninoshka Linde

President of the Board Directors of ALES, Guatemala

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Javier Peña Capobianco

General Secretary, ALES, Uruguay

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Jorge Cortés Rodriguez

President, Promed, Costa Rica

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Pablo García

Lead Economist at IDB, Argentina

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Santiago Piacenza

Product Director at Globant, Argentina

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Ulises Muñiz

VP & General Counsel at PAE Group, Mexico

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Edna Cesetti

Director, Department of Commerce and Services Policies, MDIC, Brazil

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Mariana Ferreira

Manager of Trade Intelligence, Uruguay XXI, Uruguay

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Vilma Sierra

Executive President, FIDE, Honduras

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Carlos Paredes

Export Director, PROESA, El Salvador

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Edgar Kalns

Head of Products & Engineering at [24]7 USA

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Agustín Pelaez

CEO of Ubidots,Colombia

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Mario Peña

Head for INFOSYS BPO Delivery Center, México

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Felipe Henríquez

Services, Investment and Air Transport Department, DIRECON, Chile

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Jack Rubarth

Internet of Things Executive and Technology Evangelist, USA

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Sean Goforth

Director of Research, Nearshore Americas, USA

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Ana Marcela Valladares

Investment Promotion Manager – Services, ProNicaragua, Nicaragua

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Adriana Rivera Murcia

Manager of Colombia Exports Services Strategy, MINCIT, Colombia

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Anibal Carmona

Vice-president, Cessi ArgenTIna, Argentina

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Karla Ruiz

Social Media Strategist, Entrepreneur, Guatemala

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Homero Bosch

Business Development Manager, BYTE, Guatemala

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Daniel Monroy

Founder at Digital Partners, Guatemala

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Kevin González

CEO, Molvu Electronics Limited, Guatemala

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Oscar Garcia Colon

President, ITO-BPO-Contact Centers Comm., AGEXPORT, Guatemala

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Luis David

Adviser in Mergers and Acquisitions, Guatemala

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Luis Linares

Medical Director, HOPE International, Guatemala

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Gustavo Tasner

Vice President at Capgemini, Guatemala

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Sergio De La Torre

Minister of Economy, Guatemala

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Claudia De Del Águila

Vice Minister, MINECO, Guatemala

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Fernando Quevedo

Representative, IADB, Guatemala

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Eduardo Espinoza Valverde

Chief Economist Economic Intelligence Unit, SIECA, Guatemala.

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Our Sponsors and partners


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For general public the event will take place on August 6th, the 7th the annual ALES meet up will take place for ALES members only.

Morning 6th AUG
8.30 - 9.00 Registration
9.00 - 9.15 Welcome

Speaker: Ninoshka Linde, Javier Peña Capobianco, Sergio De La Torre, Fernando Quevedo

9.15 - 10.00 Public Polices to attract Service FDI in Latin America

Speaker: Alexander Mora, Pablo García, Francisco González Díaz, Sergio De La Torre
Moderator: Vilma Sierra

Global services providers are taking steps to further improve the cost competitiveness of their operations and increase diversification. How can Latin American countries attract these companies and take advantage of spill-overs? Insights on the public policies aimed at increasing service FDI inflows: the role of human capital, infrastructure and institutions.

10.00 - 10.45 The statistical challenge of Trade in Services: good practices

Keynote: Fabienne Fortanier
Speaker: Fabienne Fortanier, Javier Peña Capobianco, Edna Cesetti, Adriana Rivera Murcia, Eduardo Espinoza Valverde
Moderator: Mariana Ferreira

International standards have been defined by international organisations to harmonise practices. However, a number of measurement problems and comparability issues remain. These institutions will present their efforts to accurately compile services statistics.

10.45 - 11.15 Coffee & Networking
11.15 - 12.00 Born Global.... and Knowledge Intensive!

Keynote: Luciano Ciravegna
Speaker: Manuel Gordo Juliá, Alejandro Corpeño, Luciano Ciravegna, Homero Bosch
Moderator: Carlos Paredes

Born Global companies develop knowledge intensive business services to foreign clients from the very outset. Meet the entrepreneurs of some of the most talented Latin American Born Global firms!

12.00 - 12.45 Merger and Acquisitions: what to expect?

Keynote: Kevin Parikh
Speaker: Kevin Parikh, Luis David, Ulises Muñiz
Moderator: Sean Goforth

M&A has been on an upward trend globally and particularly vibrant in the services sector. Experts and MNCs leaders discuss the evolution of the phenomenon in the region.

12.45 - 14.00 Lunch for all participants
Afternoon 6th AUG
14.00 - 14.10 Future Flash: Creative Economy, culture and internationalization.

Speaker: Karla Ruiz

The creative economy or “Orange Economy” encompasses the immense wealth of talent, intellectual property, interconnectedness, and cultural heritage of the Latin-American and Caribbean region.

14.10 - 15.00 Robotic Automation: the next generation in BPO

Keynote: Roy G. Conlee
Speaker: Gustavo Tasner, Roy G. Conlee, Edgar Kalns, Mario Peña
Moderator: Ana Marcela Valladares

Automation is emerging at the center of the global services market. The BPO market is changing and the next generation will need to go beyond simple labor arbitrage. Companies that fail to adapt could be at risk, provided that customers can take their processes in-house.

15.00 - 15.45 Internet of Things takes the lead

Keynote: Jack Rubarth
Speaker: Santiago Piacenza, Kevin González, Agustín Pelaez , Jack Rubarth
Moderator: Oscar Garcia Colon

The Internet of Everything (IoT) is a global phenomenon that refers to the use of intelligently connected devices to leverage data gathered by sensors, opening opportunities in IT management, application development and a wide range of value-added services.

15.45 - 16.15 Coffee & Networking
16.15 - 17.00 Global Healthcare: R&D and Health Related Services

Keynote: Carlos Callegari
Speaker: Carlos Callegari, Jorge Cortés Rodriguez, Luis Linares
Moderator: Anibal Carmona

Pharmaceutical companies are conducting a significant share of their research and innovation processes outside of the U.S. and Western Europe. On the other hand, technology is allowing patients to receive consultations or second opinions from healthcare professionals based thousands of miles away. Innovation, telemedicine, clinical trials and healthcare BPO provide major opportunities for the region.

17.00 - 17.45 Latin-American Videogames developers go global

Keynote: Jon Grande
Speaker: Francisco Leiva, Jon Grande, Daniel Monroy
Moderator: Felipe Henríquez

Over the past years, Latin America's video game industry has achieved international standards of quality, attracting millions in venture capital funding and developing games for major entertainment and social media companies.

17.45 - 18.00 Closing Words

Speaker: Claudia De Del Águila


The Venue

Guatemala is a popular summer destination, so be sure to secure your accommodations as quickly as possible to prevent hassle and reduce costs.

Westin Camino Real Hotel

14 Calle 0-20, Guatemala
Phone: +502 2333 3000
Visit website